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Do you own a local restaurant that needs traffic? If you answer “yes,” then you should expect to go ahead of general guidelines for search engine optimization and social optimization. In this post we will take you through several strategies for local search engine optimization to increase your ROI.

with general search engine optimization, before you can start to optimize your restaurant website and social media profiles and begin building links, you will need to know what keywords to use to target local clients. Remember, that in local SEO, you will target not only your business-related terms, but geo-specific terms as well. We usually use Keyword Tools to get keyword ideas and check their popularity. Use this tool to conduct research that includes checking what other local competitors in your business are doing. This will help you create a list of the right keywords to use for the local search optimization of your business.

Optimize Your Website Pages

Now when you are done with your keywords list, move to on-the-page optimization. Tell search engines what locations you are targeting by including Geo-specific information, keywords, and phrases in the following places on your website:

Title and Meta descriptions
H1 headings
Inbound and outbound links
Image titles

Anchor texts

Remember to add a local address and phone number on all pages. Be sure that it is actually in the text and not in an image. Also, it is good to have your phone number clickable, so people on their kenai peninsula,devices can easily contact you. To make a number clickable on a kenai peninsula,phone, here is the code to use: “<a href=”tel:555-555-5555″>555-555-5555</a>”.

Another great way to help visitors find your location easily is to embed a Google or Bing map. This may also tell a Google search bot more about your location. To get HTML embed code to add the map to your website, just enter an address on Google Maps and click on the link icon to get the code.

Get Listed at Google Places

David Mihm’s survey of local search ranking factors says that automatically owner-verified Google Place pages, proper category homework and a crawlable text address on your site that matches the Google Places page address are the most important factors in ranking local pages. So add your business to Google Places. The information you list in Google Places helps Google provide the best, locally significant results to searchers both in web search and on Google Maps. In some countries, you can even provide coupons which will be displayed to visitors who find your site in Google Maps. Don’t add your business to too many categories: one or two carefully selected, delegate categories work best.

All the information you add should include your search keywords. Note however that Google’s terms of service control any misrepresentations of your business in the listing – the title of the business should be a direct representation of its name. Of course you can add its city, such as “ruchi restaurant California,” to help your ranking for regional searches.

Use Google Rich Snippets for your restaurant web sites

Rich snippets are detailed information blocks that appear under search results that are proposed to help users with specific queries. This improves the presentation of your pages in search results.

Use structured markup to help Google identify the places mentioned on your site. If your site contains reviews or other information about businesses and organizations, then the structured markup helps exactly associate your pages with the place mentioned.

Generate credentials to increase Your Local Listings

Credentials are kind of links without the links. They’re simply mentions of your business, including information like your business address, phone number and sometimes a description of what services or products it offers.

The credentials help you to rank better for local search queries even if they do not have links back to your site. There are some additional strategies to assist you in finding reference opportunities besides the local directories you are already listed in. First of all, analyze competitor credentials and try to get the same ones as they have. To do this, enter the localized search query that you want to show up for. Also check directories and business review sites, chambers of commerce, local sponsorship opportunities and offer special deals to local clubs, relations and schools.

Optimize Your Facebook Page for Local

The best way to optimize your Facebook page for a local audience is to make sure it is set up as a Local Business. If you haven’t created your Facebook page, make sure to create your page as a Local Business.

Once your Facebook page is set up as a local business be sure to enter all of your local details together with your street address, local phone number and business hours. Once your Facebook page is locally optimized, start networking and building a local audience.

Send status updates only to people in exact locations by changing the drop down for your status update from Public to “Targeted by Location / Language”. There, you can specify an audience within a meticulous country, state and/or city.

Use Google+ Local

Although Google+ doesn’t have as many users as Facebook does, it greatly influences search results. Google has even included Google+ people and pages above Google Ad Words ads for some searches.

If you want your Google+ profile to appear in search recommendations for local searches, be sure to include your current location in your Google+ profile in your Places Lived section. Also be sure to add locally optimized keyword phrases in your profile’s headline, introduction and profession.

For Google+ pages, be sure to set up your page as a local business from the start. You can even use your Google Places information to occupy your page’s data.

Use Local Marketing on Foursquare

The final social network for local businesses is Foursquare, of course. If you have a location that you want to share with the public, you will definitely want to add or assert your business on Foursquare. Be sure to take advantage of adding extra details about your business, including your other social profile links and a link to your website.

The best way to market on Foursquare is to encourage people to check-in to your business. One of the methods of doing this is by offering discounts or coupons for foursquare users.

The reasons check-ins are so powerful is that most of the time, users will not only check-in on Foursquare but also share their check-in with their Twitter and/or Facebook audience. This is great word-of-mouth marketing as people are more likely to go places their friends have been or suggested.

we thought it would be helpful to provide a list of the best local business directories for your SEO efforts. While other sites have put together similar lists, invariably they focus on a grab-bag of sites, many of which are irrelevant. We wanted to go for only those that are truly important and worth spending time on.

We have divided them into two lists:

The Largest Local Business Directories in the US
The Top U.S. Local Citation Sources

The 55 Largest Local Business Directories in the US
These local directory sites, according to Compete.com, have the largest amount of traffic and are listed by size – largest first. In cases where the site is more than a directory, such as Mapquest, we have tried to estimate what % of their traffic goes to the directory. Improving your presence on these directories means your business will be exposed to a wide audience of local searchers.

Top U.S. Local Directory Citation Sources
GetListed.org and Whitespark.ca recently released some amazing data on the top local citation sources by city and by category. We thought it would be interesting to take that data and determine which directories on average had the most citation influence in the entire country. While it’s good to focus on your service area and category for citation building, in most cases, regardless of your location or industry, these are the sites you should almost always include while citation-building.

While a number of expected brands made the list, Facebook and YouTube are perhaps the two biggest surprises here. Then again, they are two of the biggest sites in the world and each has local business content, so perhaps it’s no surprise that they would emerge as important citation sources.

How does your business appear on all these sites? Click here to scan your business. It’s fast and free.

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